4 PPC Strategies You Should Not Overlook

If you are part of a team that manages digital advertising, you probably spend a fair amount of time looking for new PPC strategies to test out. The key to getting successful results from your PPC campaigns is developing a strategy that utilizes the many powerful tools provided by Google AdWords. While boosting your clicks and conversions may initially seem like a daunting task, don’t fear! There are many tangible ways to help drive traffic and increase sales. Google is constantly adding new tools and refining older ones to help boost your arsenal. To help you best navigate the field, here are six of the best PPC strategies worth testing.

Target Outranking Share
Conversion Optimizer
Negative Keywords
Call Extensions Tracking

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