Content Marketing: This Is the Type of Content Your Target Audience Desires

Content can be used at every stage of the buyer’s journey and can cover a variety of topics. Very broadly, most content fits into two categories: educational and promotional.

Blog Posts
You can’t cover SaaS content marketing without touching on blog posts. Even though they aren’t the only type of content your audience wants to consume, they are a major part.

Research Reports
In addition to moving potential customers along the buyer’s journey and capturing new leads

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